ANALYTICS
Hearts and arrows
The hearts and arrow effect in a diamond is a phenomenon that occurs when a diamond is cut to the highest standards of precision and symmetry. When viewed through a special device, such as an ideal scope, the diamond will produce a pattern of eight arrows pointing outward and eight hearts pointing inward. This effect is considered to be a sign of superior craftsmanship and is an indicator of the diamond's quality.

Holloway cut advisor
The Holloway Cut Advisor is a unique patented platform that allows a user to enter certain statistics that are presented on a certificate into designated fields. Once the user enters these statistics, the Cut Advisor will return a rating of the potential "sparkle" the diamond should exude. After studying thousands of diamonds, Garry Holloway has identified what he believes are the most beneficial angles and measurements for a diamond that would yield a maximum light return.

ideal scope
An ideal scope for diamonds is a tool used to measure the pattern of light that is reflected off the diamond. It uses a dark background and a light source to measure the pattern of light that is reflected off of the diamond. This tool helps assess the diamond's brilliance and scintillation, which are important factors in determining the overall quality of the diamond.

aset
An angular spectrum evaluation tool for diamonds is a tool used to measure the angles of light that are reflected off of a diamond. This tool helps to determine the cut of the diamond and the quality of the diamond by analyzing the angles at which light is reflected off of the diamond. The angles are measured in degrees and the tool is used to assess the symmetry, shape, and proportions of the diamond.

sarin report
A diamond sarin report is a tool used to measure the diamond's symmetry, proportions, and angles. The report uses a computer-assisted system to measure the angles and proportions of the diamond. It is used to grade the diamond's cut and to determine the clarity of the diamond. The report also provides an analysis of the diamond's overall quality and value.

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