PLATINUM

number one choice when recommending a white metal for an engagement ring or any other heirloom piece of jewelry!

Platinum is a dense, malleable, and corrosion-resistant metal that is prized for its beauty, durability, and rarity. It is a precious metal that has been used for jewelry-making for centuries, and it is particularly valued for its bright, silvery-white color and its resistance to tarnishing and wear.

One of the main reasons platinum is used for jewelry is its purity. Platinum is typically 95% pure, while most gold used in jewelry is only 14K or 18K, meaning it is mixed with other metals. This makes platinum an excellent choice for people with sensitive skin or allergies to other metals.

Platinum is also incredibly durable, making it an ideal choice for jewelry that is worn frequently. It is less likely to scratch, dent, or deform compared to other metals, which means that jewelry made with platinum will last longer and require less maintenance. Platinum's malleability also means that it is less likely to "break" when inadvertently dropped or hit (banged) on another hard object.

Another reason why platinum is popular for jewelry is its rarity. It is a much rarer metal than gold, with only a few hundred tons of platinum being mined each year compared to thousands of tons of gold. This rarity makes it a valuable and prestigious metal for jewelry and other luxury goods.

Overall, platinum's combination of purity, durability, rarity, and beauty makes it an ideal choice for high-end jewelry that is meant to last a lifetime. While it is more expensive than other metals used for jewelry-making, its long-lasting quality and unique characteristics make it a worthwhile investment for those seeking a truly special piece of jewelry.

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