4 MOST POPULAR SHAPES TODAY
It is fascinating to see the movement over the years. The round was, is, and will always be the number one selling shape, the other shapes do ebb and flow. Below is a list of today's top 4 most popular diamond shapes.
round
The king of them all. The round brilliant is the most popular diamond sold because it has a symmetrical shape and a facet structure that delivers the highest volume of light return and sparkle factor. It by far has the most classic appeal and unmatched brilliance that many people find attractive. This shape outperforms any other shape by a minimum of 10:1. Without the “hard” straight edges of newer fancy-shaped diamonds, the round's classic and timeless appeal may very well endure forever.
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oval
Oval-shaped diamonds have skyrocketed in popularity over the past 5 years. While it has always been a popular shape, it has made a leapfrog over the cushion cut diamond recently. The appeal for most consumers is that it is a brilliant cut, which gives it more sparkle than most non-round diamonds. Most importantly, the right oval appears larger than its stated carat weight and can make the finger appear longer than normal, which translates into a more elegant feel. The rounded shoulders and elongated shape only add to the appeal of this shape.
radiant
A radiant cut diamond is a square or rectangular shape with trimmed corners and many facets that create a dazzling sparkle. People love radiant cut diamonds because they have a combination of fire (rainbow-colored flashes), scintillation (sparkle), and brilliance (bright white flashes) that make them stand out among other diamond shapes They also have a symmetrical and versatile shape that can suit different styles of jewelry. At the time of its creation, the radiant was a rectangular shape. The square radiant became very popular in the early 2000's and today we see a shift back to the desirability of a rectangular stone.
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